From Sourcing to Growth
Brand, product and e-commerce, built end to end.
Built one consumer fashion brand from zero and acquired a second in 2020, bringing its founder into the company's capital in exchange for full brand rights. Raised €30K in love money and led multiple sampling rounds with our Tunisian factory: tech packs, fitting, fabric validation. Opened a private boutique in Rennes for photoshoots, model casting and garment testing, building the content system and local community strategy around it. Coordinated a team of 5 co-founders across design, production, logistics and marketing.
Teaching brand strategy, CRM, digital marketing and content production to the next generation of marketing professionals. Mentoring students on real e-commerce and go-to-market projects.
Launched Condate Online, a multi-brand e-commerce platform built on Prestashop. Produced our own clothing collection and hosted independent brands in a dedicated marketplace space, manufacturing in Tunisia on their behalf when they needed production capacity. Ran the full operation end to end: photoshoots, web merchandising, digital communication, Meta ad campaigns, SEO, stock management and CRM.
Co-founded this B2B apparel company with my father, a garment industry veteran, and ran it for 4 years. Built a sourcing network in Turkey and Tunisia, traveling on-site regularly to negotiate directly with factories and validate production. Found clients and suppliers through trade shows like Texworld and Première Vision, alongside our personal and family network. Managed a small team of interns and apprentices, and a portfolio of 10+ B2B clients, including 4 to 5 regular accounts, with orders from 1,000 to 10,000 units.
IPAC Bachelor Factory, Rennes
I've led the art direction of several collections, from brand identity to visual merchandising in-store. I also built a content production system inspired by filmmaking: everything planned and shot in one month, then distributed across twelve.
I've learned to measure the metrics that matter for an e-commerce platform and a physical store. Google Analytics, Meta campaigns, CRM reporting: I use data to adjust my decisions and keep improving.
I've taken products from idea to market, end to end. Leading every stage taught me to understand the full value chain, from sourcing to sale. I learned that a business's value comes from its ability to repeat and execute fast.
3
Fashion and textile brands in my portfolio: Condate Online and Cherry Hill built from zero, Rennaise Born & Breizh acquired.
2-6x
ROAS across Condate Online's Meta campaigns, depending on season and label, on a 4-5K€ annual budget.
11.5K
Instagram followers grown on Born & Breizh in 2 to 3 years, entirely organic, with zero paid advertising spend.
100+
Influencer profiles sourced and vetted, feeding more than 50 campaigns run across brand partnerships.
2x / Year
Collection cycles planned and delivered annually, from fabric sourcing through to retail launch.
15+
Years across fashion and e-commerce, spanning production, brand building and digital marketing.
